BlueLab

From idea to market-ready product in weeks

You want to test a new idea with customers as quickly as possible before starting actual development. If customers are enthusiastic, you want to be able to roll out the new idea quickly. BlueLab by Blueriq can assist you with this. Within a period of 2 to 6 weeks, you will have a clickable prototype for a pre-agreed investment in time and money. Our guiding principles are accessibility and speed.

Clear steps and agreements

When working with customers and processes, you often identify opportunities for improvement - whether it’s increasing efficiency, improving quality or personalizing experiences. Recognizing where processes can be improved or signaling new customer opportunities is one thing; actualizing these ideas is another. Challenges such as insufficient technical capabilities, limited capacity, uncertainty on where to begin or the necessity to test with customers can hinder progress. BlueLab by Blueriq offers a solution. Our structured, three-step process allows your organization to develop ideas swiftly and at pre-agreed prices.

Step 1: A first introduction

In the first step, we will discuss your idea together. We are eager to hear all about your idea, your needs, and your expectations. You will meet the involved experts - business engineers and UX experts - from Blueriq and learn about our way of working. Following this introduction, we will provide you with an action plan and proposal.

Step 2: Clickable prototype

Together, we will develop a storyline, multiple screens (in your corporate style), and a clickable prototype suitable for presenting to (potential) customers. The primary focus is on the customer, allowing you to immediately test whether customers are enthusiastic about the concept.

Step 3: Let's go or no?

Are your (potential) customers enthusiastic? What feedback has been given and how can we incorporate it? We will discuss these points together, adjust the plan accordingly, and then ask you: Let's go or no?

Step 4: Go live

Using the agile method, we collaborate to evolve the concept into a market-ready version that can be used by your customer(s). We will also consider long-term development: whether you choose to continue development yourself with the Blueriq platform or prefer to engage our expert services. Whatever you choose, we enable you to quickly and efficiently incorporate customer feedback.

benefits

The benefits of choosing BlueLab and Blueriq

Speed

Rapid development from idea to fully elaborated concept. Within 2.5 weeks, your idea can be transformed into a detailed concept complete with screens, a clickable prototype and a storyline, ready for testing and presentation to customers.

Cost-Effective and Transparent

Our platform, way of working and expertise ensure swift results, saving you money. The pre-agreed steps provide clarity, so you know the costs upfront.

Quality

With 30 years of service experience, we understand what creates an effective solution, what is required and how to truly center the customer. Our platform allows for quick development without sacrificing quality.

Accessibility

We assist you in designing and shaping your idea without requiring an immediate commitment to Blueriq. After the initial steps, you are free to further develop the concept independently—though we love to help you and create this solution together.

Want to know more?

Ready to refine your idea? Contact Anita. Together, we'll elevate the user experience for your customers.

Contact

Anita van Meer
van Bokstel Business Line Manager